Head2Toe

An app that connects busy women to fashion stylists, hair stylists, makeup artists, and nail artists. No need to worry about spending time going from one appointment to the next, we bring our services to you.

Look and feel your best from head to toe!

Problem:

According to Mindster, beauty salons are one of the top 15 industries for highly demanded On-Demand Services.

“Rachel! I didn’t have even a minute to get an outfit or my nails done. Now my hair person just canceled on me and I was really hoping to feel good tomorrow. Nothing is going right.”
- Zoe

Understanding our client’s needs:

Too Many Resources :

Searching for different stylists in different places or apps can be exhausting and overwhelming.

Not Enough Time :

Ever find yourself too busy to search for the perfect dress for your Bridal shower, corporate event, or date night?

… I know I have!

So Much Stress :

Getting ready for an event can be extremely stressful. On top of the list of things on your plate you need to find stylists, book appointments, coordinate stylists, and run from one appointment to the next.

Research

Similar apps :

• Can’t choose personal stylists

• Can’t communicate with stylists beforehand

• Don’t know what or who you will get

• Lacks images and reviews of stylists

• Poor UI design

Target User :

• Adventurous - Need assistance getting ready

• Functional - Want to save time

• Secure - Want to feel good and comfortable

• Social - Want to form relationships and communicate

Persona :

Heather, Age 30 from NY NY.
Lives with her boyfriend in a one bedroom.
Loves shopping, running, and travel.
Works for a corporate company as a Business Developer.
Heather is going to a work dinner to meet potential clients.

Client designer goals:

1. Help save time

2. Help save money

3. Help save resources

Ideation

Developing Ideas For Main Functions:

This exercise helped me develop the main concepts and functions I want to include throughout the experience. It also helped develop ideas for important functions that will be beneficial to users.

Mapping and Developing

4 Main Functions :

1. Submit Event Details

2. Book Stylists

3. Help users prepare for the day prior

4. Connect users and stylists

Wireframes

Solution

Head2Toe is an app that can connect users to stylists. A 3 step guide will allow users to seamlessly walk through the main functions of the app. Users will be able to work directly with stylists to prepare for their event ahead of time.