Starlight
We created approximately 17 ads per brand in a 2 week span. We would produce approximately 85 ads per quarter. These ads consisted of Static, Carousel, Videos, animated and programmatic. Additionally, we designed and prototyped all sites for developer hand-offs.
The Big Challenge
With so many ads for so many financial brands in a short period of time, how do we keep our ads engaging and more interesting from our last? And how do we increase Click Through Rate and Conversion Rate?
Set goals and map out the ultimate user experience:
Goals:
1) Get users to come to the site.
• Reach clients through engaging ads that will navigate users to the site.
2) Get users to fill out the form on company’s site.
Mapping and Developing:
Now let’s create our digital story
Once there lived a family in Montana. They happened to be farmers, but because the season’s crops weren’t growing properly for years they had to borrow and spend more than they could afford. The poor family ended up in a mount of debt. The parents worried but never wanted to show their children how worried they really were. The father used to tell the children, “life may get difficult at times, but never look down. Always keep your head held high and reach for the stars. Everything is possible”.
Creating Our Ads:
Questions we need to answer:
1) What do we do?
2) What is Starlight Advisors?
3) How can they help me (user)?
Let’s use our story to answer these questions:
1) What do we do?
We help our clients reach for the stars and achieve their financial goals by consolidating their loans and get their finances in to the best place possible, because again, everything is possible.
2) What is Starlight Advisors?
Starlight is the Possible - Yes, everything is possible. And it is possible for clients to get out of debt. That possibility and glimmer of hope is Starlight.
3) How can they help me (user)?
We do exactly what the father does for his children- we are there to support our clients every step of the way and keep their spirits up through out the process.
Website:
Now that the users clicked on the ad and arrived to our site, how do we get them to apply?
Studies show that it is important for financial websites to contain specific assets on the site. Through AB testing and our in-house data research we discovered the following assets are helpful for users and gain traffic:
• Calculator
• Reviews
• FAQ
Areas of opportunity:
Prototype:
