The Traveler:

The Goal: To promote the new Adidas shoe line “The Traveler,” I created an interactive experience that allows athletes and consumers to virtually travel the world in comfort and style in the heart of New York City.

How It Works: Upon arrival, consumers will sign in and retrieve a free pair of “The Traveler” shoes to wear throughout the event.

Once laced up, participants will begin their journey as a traveler by walking through the first of four domes. Guests will be guided through the interactive space by branded signage. Within each dome guests will be invited to explore exciting parts of the world and participate in engaging activities.